Brand Board v2.0

Wild Happy Worth

Cultivated. Grounded. Feminine. Wild.

A quiet-luxury palette: warm linen and soft stone surfaces, deep espresso text, gold buttons and details, with eucalyptus sage as the everyday accent and dusty plum as a rare, intentional pop.

Color Palette

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Background

Warm Linen

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Surface Cards

Soft Stone

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Primary Text

Deep Espresso

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Muted Text

Warm Taupe

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Nature Accent

Eucalyptus Sage

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Signature Pop

Dusty Plum

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Primary CTA / Luxury

Soft Antique Gold

How they pair

Sage on Linen

Well-lived, rooted, whole.

Plum pop on Linen

Well-lived, rooted, whole.

Gold button on Linen

Well-lived, rooted, whole.

Sage border on Stone

Well-lived, rooted, whole.

Plum border on Stone

Well-lived, rooted, whole.

Gold border on Stone

Well-lived, rooted, whole.

Sage eyebrow text

Well-lived, rooted, whole.

Plum eyebrow text

Well-lived, rooted, whole.

Gold eyebrow text

Well-lived, rooted, whole.

Nature

Eucalyptus sage

Grounding, natural, alive — the everyday accent.

Signature Pop

Dusty plum

Rare and intentional — the pop of color, used like jewelry.

Primary CTA

Soft antique gold

Buttons, dividers, and small luxury details.

Tokens: bg-background (linen), bg-card (stone), bg-primary (gold buttons), bg-botanical (sage), bg-plum (plum pop), bg-accent (gold), text-muted-foreground (taupe) — all with light + dark values.